Sans Normal Adlis 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to '403 Grotesk' by 403TF, 'Helvetica Now' by Monotype, and 'Buvera' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, modern, dynamic, sporty, clean, confident, clarity, momentum, modern branding, display impact, streamlined tone, oblique, geometric, rounded, monoline, open apertures.
This typeface is a slanted, monoline sans with largely geometric construction and softly rounded curves. Strokes appear even in weight with clean terminals and minimal modulation, giving letters a smooth, engineered look. Counters are generally open and generously shaped, and the overall rhythm feels steady and contemporary, with a slightly forward-leaning stance that adds momentum. Numerals share the same rounded, streamlined logic, reading clearly at display sizes.
It performs best in headlines, short statements, and brand marks where a clean, kinetic presence is desired. The consistent stroke weight and open shapes also make it suitable for UI labels and packaging callouts when set with ample size and spacing.
The overall tone is energetic and contemporary, with a straightforward, no-nonsense voice. The oblique posture and smooth geometry convey speed and confidence without feeling aggressive, making it feel well suited to modern, active branding.
The design appears intended to deliver a modern, fast-leaning sans voice with geometric clarity and dependable legibility. Its emphasis on smooth curves and consistent slant suggests a focus on contemporary branding and display typography where momentum and cleanliness are key.
Uppercase forms present broad, rounded bowls and open shapes (notably in C/G/O/Q), while the lowercase maintains a simple, utilitarian structure with single-storey forms where expected and compact joins. The italic angle is consistent across letters and figures, helping lines of text hold a cohesive, forward-moving texture.