Sans Superellipse Lokom 3 is a bold, very narrow, medium contrast, upright, normal x-height font visually similar to 'Popstick' by Creativemedialab (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, art-deco, theatrical, retro, poster-like, space-saving impact, display emphasis, retro styling, geometric cohesion, rounded corners, tall caps, vertical stress, soft terminals, compact.
A tall, tightly condensed sans with rounded-rectangle geometry and softly squared curves throughout. Strokes are consistently heavy with subtly eased joins and terminals, giving counters a narrow, vertically oriented feel. The design favors vertical stems and compact apertures; round letters read as superelliptical ovals rather than true circles. Uppercase forms are especially narrow and columnar, while lowercase maintains a straightforward construction with clean, uncluttered details and clear dots on i/j. Numerals follow the same condensed, rounded structure for a cohesive set.
Best suited for headlines and short blocks where its tall, compact texture can deliver impact without requiring wide measure. It works well in posters, signage, packaging, and brand marks that want a retro-modern or Deco-leaning voice, and can also serve as a strong typographic accent alongside a more neutral text face.
The overall tone feels vintage and theatrical, with a strong Art Deco poster sensibility. Its compressed proportions and softened corners create a mix of assertiveness and polish, reading as stylish, urban, and slightly dramatic rather than neutral or purely utilitarian.
The design appears intended to deliver maximum presence in minimal horizontal space, using rounded-rectangle construction to stay friendly while still feeling bold and architectural. It targets display typography where a distinctive condensed silhouette and consistent geometric motif are more important than open, text-optimized counters.
The rhythm is highly vertical, with tight internal spacing and narrow counters that emphasize texture in paragraphs. Curved letters and diagonals are simplified to match the squared-round system, which keeps the family feeling consistent and display-forward.