Sans Superellipse Ongom 3 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Frio' by Lamatas un Slazdi (names referenced only for comparison).
Keywords: logos, headlines, posters, packaging, signage, techy, retro, industrial, friendly, geometric branding, ui display, retro-tech styling, compact impact, squared-round, geometric, compact, sturdy, modular.
A geometric sans built from rounded-rectangle and superellipse forms, with smooth corners and broadly uniform stroke thickness. Curves tend to flatten into soft horizontals and verticals, giving bowls and counters a squarish, compact feel. Terminals are clean and mostly straight-cut, and proportions favor sturdy, simplified construction with minimal contrast. The overall rhythm is even and blocky, with rounded corners preventing the forms from feeling harsh.
Best suited to display applications where its rounded-rect geometry can read as a deliberate style choice: logos, headlines, posters, packaging, and environmental or wayfinding signage. It also fits UI titles and feature labels, where a compact, tech-leaning sans can add personality without becoming decorative. For long passages, it will be most comfortable with generous size and spacing to offset the compact counters.
The rounded-square geometry creates a distinctly tech-forward, retro-futurist tone that feels at home in digital interfaces and product branding. Its softened corners add approachability, balancing an industrial, modular vibe with a friendly finish. The resulting voice is confident and utilitarian rather than delicate or expressive.
The design appears intended to translate modern geometric sans principles into a rounded-square, superellipse system that feels modular and contemporary. By emphasizing smooth corners and simplified structure, it aims for strong recognition at a glance while maintaining a clean, neutral construction that’s easy to deploy across branding and display contexts.
Several glyphs show characteristic squared curves and tightened counters (notably in rounded letters and numerals), which boosts impact at larger sizes but can make dense text feel compact. The lowercase keeps a simple, functional structure with a clear single-storey feel in key shapes, supporting a contemporary, streamlined texture.