Sans Normal Kulew 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Berthold Corporate S' by Berthold, 'Allrounder Grotesk Condensed' by Identity Letters, and 'Passenger Sans' by Indian Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, energetic, create motion, add impact, modernize tone, boost emphasis, oblique, geometric, compact, punchy, clean.
A slanted, heavy sans with smooth, rounded construction and a compact overall footprint. Strokes are consistently thick with minimal contrast, and the curves in letters like O, C, and G feel clean and geometric rather than calligraphic. Terminals are mostly straight or gently rounded, and counters stay open enough to keep forms clear at display sizes. The lowercase shows a single-storey a and g, reinforcing a contemporary, simplified skeleton, while figures are sturdy and wide-set with strong emphasis on horizontal cuts and diagonals.
Best suited to headlines, posters, and prominent branding where a forceful, energetic voice is needed. It can work well for sports and fitness graphics, product packaging, and promotional layouts that benefit from a fast, modern italic presence. For longer text, it’s likely most effective in short bursts such as pull quotes, labels, and UI callouts.
The overall tone is assertive and fast, with an oblique stance that reads as active and forward-moving. It conveys a sporty, promotional energy while staying clean and contemporary, making it feel confident rather than playful or decorative.
The design appears intended to provide a strong, modern sans voice with built-in motion from the slant and a simplified, geometric skeleton. Its heavy presence and clean construction suggest an emphasis on impact, clarity, and contemporary branding utility.
The combination of dense weight and slant creates strong word-shape momentum, with diagonals (K, V, W, X, Y) becoming especially prominent. Spacing appears geared toward headlines, where the compact shapes and sturdy joins deliver impact without relying on decorative details.