Script Kekas 7 is a light, narrow, very high contrast, upright, short x-height font.
Keywords: wedding, invitations, branding, packaging, headlines, elegant, romantic, playful, feminine, vintage, formal script, decorative initials, calligraphic feel, display elegance, flourished, swashy, calligraphic, looped, monoline hairlines.
This script has a flowing, calligraphic construction with pronounced stroke-contrast between delicate hairlines and fuller downstrokes. Letterforms are built from smooth, continuous curves with frequent entry/exit swashes, teardrop terminals, and looped bowls, creating a lively rhythm across words. Uppercase characters lean toward decorative initials with extended ascenders and occasional internal loops, while the lowercase set stays compact with rounded shoulders and tidy joins that keep text readable despite the ornament. Numerals mirror the handwritten feel, using simple, looping forms and varying stroke emphasis to match the rest of the design.
Well-suited for wedding stationery, greeting cards, and event materials where a polished handwritten look is desired. It also works effectively for boutique logos, beauty and lifestyle packaging, and short headlines or pull quotes, especially when paired with a simple sans or serif for supporting text.
The overall tone is refined and personable—equal parts formal and friendly—suggesting handwritten invitations, boutique branding, and celebratory messaging. Its flourishes and soft curves give it a romantic, slightly whimsical character without feeling overly informal.
The design appears intended to deliver a formal handwritten script with expressive capitals and graceful swashes, balancing decorative flair with enough regularity for short-to-medium display lines. Its contrast and looping terminals aim to evoke classic calligraphy while maintaining a contemporary, clean finish.
The sample text shows consistent spacing and smooth connections, with descenders (notably g, j, y) adding graceful movement below the baseline. Decorative capitals (such as B, Q, and T) provide strong emphasis for initials and short display settings, while longer passages benefit from moderate sizing to preserve the thin hairlines and small interior counters.