Script Pubig 7 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: branding, packaging, headlines, posters, greeting cards, playful, friendly, handmade, casual, retro, hand-lettered feel, display impact, friendly tone, decorative caps, brushy, bouncy, rounded, informal, quirky.
A brush-like script with rounded terminals and pronounced stroke modulation, pairing thick downstrokes with fine hairline connectors and entry/exit strokes. Letterforms lean mostly upright with a lively, uneven rhythm and slightly irregular curves that keep the texture hand-made rather than mechanical. Counters are compact and many joins are simplified or broken, so it reads as a semi-connected script with clear individual shapes. Uppercase forms are tall and looped with occasional flourished swashes, while lowercase keeps tight bowls and short ascenders/descenders; numerals echo the same tapered, inked construction.
Well-suited to short, expressive text such as logos, product packaging, café or boutique branding, social media graphics, posters, and greeting cards. It can also work for pull quotes or section headers when you want a crafted, friendly voice, while long passages are less ideal due to the strong stroke contrast and animated rhythm.
The overall tone is warm and personable, with a bouncy, handwritten energy that feels approachable and a bit whimsical. Its contrast and brush texture add a crafted, boutique character that suits friendly messaging more than formal editorial settings.
This design appears intended to mimic quick brush lettering with polished proportions: bold downstrokes for presence, hairline touches for movement, and just enough irregularity to feel human. The uppercase adds decorative flair to support display use, while the lowercase remains simple and readable for short phrases.
The font’s texture comes from tapered stroke endings and occasional hooked terminals, creating a lively baseline and a hand-lettered cadence. Because thin connectors and small inner spaces appear in several letters, it tends to look best when given a bit of size and breathing room rather than being set too tight.