Script Etlay 10 is a very bold, normal width, medium contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, signage, playful, retro, friendly, confident, cheerful, display impact, hand-lettered feel, retro charm, friendly branding, rounded, swashy, bouncy, chunky, soft terminals.
A heavy, brush-like script with rounded, swollen strokes and a consistent rightward slant. Letterforms are compact and somewhat low in the lowercase, with prominent entry/exit strokes that create a flowing rhythm without always fully connecting between characters. Terminals are soft and bulbous, and many capitals feature modest swashes and looped gestures, giving the design a lively, bouncing texture. Numerals are similarly weighty and rounded, with simplified, highly filled-in shapes that read best at larger sizes.
Best suited for short, expressive text where its dense stroke weight and swashy script character can shine—such as headlines, logos, packaging callouts, posters, and storefront-style signage. It can also work for invitations or promotional materials when a friendly, retro-leaning script is desired, but it will be less comfortable for long reading text due to its heavy texture.
The overall tone is upbeat and nostalgic, echoing mid-century signage and casual display lettering. Its thick, cushioned forms feel welcoming and informal, with a confident, attention-grabbing presence. The italic motion and rounded terminals add a sense of movement and friendliness rather than strict formality.
The design appears intended as a bold display script that captures the feel of hand-lettered brush signage—prioritizing personality, motion, and strong page color over delicate detail. Its rounded forms and compact lowercase aim to stay readable at display sizes while delivering a distinctly playful, vintage-flavored voice.
Spacing and letterfit appear intentionally tight in places, reinforcing a dense, poster-like color on the page. The visual emphasis sits on smooth curves and broad counters, with minimal sharp corners and an overall “inked” look that suggests a bold marker or brush.