Serif Other Wigu 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, titles, branding, gothic, storybook, playful, dramatic, vintage, add personality, evoke medieval, create impact, decorative display, flared serifs, spurred terminals, ink-trap feel, compact, high impact.
A very heavy, compact serif with sculpted, flared serifs and sharp spur-like terminals that create a carved, notched silhouette. Strokes stay largely even in thickness, with only subtle modulation, while corners are pinched into small triangular cut-ins that can read like ink traps or chiseled joins. Uppercase forms are broad and blocky with pronounced serif brackets; lowercase keeps a sturdy, round-bodied texture with a relatively straightforward construction and strong verticals. Numerals match the weight and finish, maintaining the same pointed terminal vocabulary for a consistent, decorative rhythm.
Best suited to display settings such as headlines, poster typography, title treatments, and branded wordmarks where its notched serifs and strong weight can be appreciated. It can also work for packaging and short promotional copy that benefits from a bold, characterful serif presence.
The overall tone feels gothic and theatrical, mixing a medieval or blackletter-adjacent edge with a friendly, storybook boldness. The sharp internal notches add tension and drama, while the rounded counters keep it approachable rather than severe.
The font appears designed to deliver maximum personality in a heavy serif voice, using spurred, flared terminals to evoke a carved or medieval flavor while remaining readable in modern display contexts. Its consistent weight and repeating notch motifs suggest an emphasis on texture and impact over neutrality.
The distinctive terminal treatment becomes a key texture in continuous text, producing a lively, serrated edge along stems and bowls. The design reads best when given room to breathe; at smaller sizes the pointed notches and tight joins may visually merge into a darker mass.