Sans Normal Oblom 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FS Koopman' by Fontsmith and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, playful, friendly, impactful, retro, attention, approachability, clarity, display impact, chunky, rounded, compact, blocky, soft corners.
A heavy, rounded sans with broad proportions and compact counters. Strokes are consistently thick with minimal modulation, producing a dense, poster-like color on the page. Curves are smooth and generous (notably in C, G, O, and S), while terminals are clean and blunt, keeping the overall silhouette sturdy and geometric. The lowercase shows a single-storey a and g and a short-armed r, reinforcing a simplified, contemporary construction; numerals are equally weighty and prominent, with an open, diagonal 4 and a plain, sturdy 1.
Well-suited to headlines, posters, and signage where high visual impact is needed. The rounded, sturdy shapes also fit branding and packaging that aims for an approachable, energetic presence, and can work for punchy UI labels or callouts when set with generous spacing.
The font communicates bold friendliness and directness, balancing strong, attention-grabbing mass with approachable roundness. Its simplified forms and soft curvature give it a casual, upbeat tone that can read as slightly retro while still feeling modern and straightforward.
The design appears intended to deliver maximum presence with friendly, rounded geometry—prioritizing clear, uncomplicated letterforms and a strong typographic voice for display-forward use.
At text sizes the heavy weight compresses interior spaces, so spacing and line height will meaningfully affect readability; it visually performs best when given room to breathe. The wide stance and large shapes create strong word silhouettes, making it effective for short bursts of copy and emphatic messaging.