Sans Normal Afbew 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Rabon Grotesk' by 38-lineart (names referenced only for comparison).
Keywords: ui text, headlines, branding, signage, marketing, modern, clean, sporty, efficient, confident, emphasis, modernization, clarity, momentum, rounded, oblique, neutral, open, crisp.
This is an oblique sans with smooth, rounded curves and largely uniform stroke weight. Letterforms lean consistently to the right, with open apertures and generous counters that keep the shapes clear in both capitals and lowercase. Terminals are mostly clean and slightly softened, and the overall rhythm feels even, with straightforward geometry rather than calligraphic modulation. Numerals follow the same streamlined construction, with simple, legible forms and minimal detailing.
It works well for UI labels, navigation, and product typography where a clean oblique voice is needed. The consistent stroke and open forms also suit headlines, short editorial blurbs, and signage that benefits from a sense of speed or emphasis without sacrificing clarity.
The slanted stance and tidy construction give the font a brisk, contemporary tone. It reads as practical and energetic without becoming decorative, projecting a straightforward, utilitarian confidence suited to modern interfaces and branding.
The design appears intended as a modern, no-fuss oblique sans that communicates motion and emphasis while staying broadly readable. Its rounded construction and restrained detailing suggest a focus on clarity and versatility across digital and print applications.
The sample text shows stable word color and clear differentiation between similar shapes (notably I/l, O/0, and the open lowercase forms). The italic angle is strong enough to signal motion while remaining comfortable for continuous reading in short passages.