Sans Normal Biluj 10 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, signage, packaging, modern, utilitarian, confident, friendly, clean, clarity, impact, modernity, simplicity, geometric, rounded, compact, sturdy, high clarity.
A heavy, geometric sans with broad, even strokes and smooth, circular curves. Counters are generously open in letters like a, e, and g, while overall proportions read slightly compact with a sturdy, blocky presence. Terminals are clean and mostly horizontal or vertical, and the joins are smooth, giving the face a consistent, engineered rhythm. Numerals are similarly robust and clear, with simple, unornamented forms designed to hold up at display sizes.
This font performs best in headlines, logos, packaging, and posters where its solid strokes and open counters maintain clarity and impact. It also suits UI labels and signage that benefit from sturdy letterforms and quick recognition at a glance.
The tone is modern and no-nonsense, with a confident, dependable feel. Rounded geometry keeps it approachable rather than aggressive, making it read as friendly but assertive. The overall impression is pragmatic and contemporary, suited to straightforward communication.
The design appears intended to deliver a contemporary geometric sans with high visual impact and reliable legibility, prioritizing clean construction and consistent stroke behavior for bold, direct typographic statements.
In running text, the weight creates strong typographic color and emphasizes word shapes, while the geometric construction keeps forms stable and predictable. The punctuation and spacing in the sample suggest a layout-friendly, signage-like clarity when set large.