Sans Superellipse Upjo 7 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Controller' by Dharma Type, 'Neue Stance' by Jetsmax Studio, and 'Hyperspace Race Capsule' by Swell Type (names referenced only for comparison).
Keywords: headlines, logotypes, posters, sports branding, packaging, futuristic, tech, industrial, sporty, sci-fi, modernize geometry, tech branding, display impact, industrial clarity, rounded, geometric, squared, extended, monoline.
A geometric sans built from rounded-rectangle (superellipse) forms, with blocky silhouettes and generously radiused corners. Strokes are monoline and heavy, with large, rectangular counters and apertures that stay open even at dense settings. Many joins and terminals are cut cleanly and horizontally, creating a crisp, engineered rhythm; curves tend to resolve into squarish bowls rather than true circles. Lowercase forms are compact and sturdy with single-storey a and g, short ascenders, and minimal modulation, while numerals and capitals emphasize broad, stable proportions.
This font is well-suited to short, high-impact settings such as headlines, brand marks, product names, posters, and packaging where a strong, technical character is desirable. It can also work for display-size UI titles or interface branding, especially in contexts that benefit from a robust, geometric voice.
The overall tone is modern and machine-made, projecting a futuristic, technical feel with an athletic edge. Its rounded corners soften the rigidity, keeping it friendly enough for consumer-tech branding while still reading as assertive and performance-oriented.
The design appears intended to modernize geometric sans conventions by replacing circular construction with superelliptical, rounded-rectangle geometry. The goal is likely a compact, high-impact display face that reads as engineered and contemporary while maintaining smoothness through consistent corner radii.
Distinctive details include squared bowls (notably in C, G, O, Q, and 0) and wide, flat terminals that reinforce a modular, UI-like texture. The design holds up well in the sample text thanks to clear internal space and consistent corner treatment, producing a dense but orderly color.