Slab Square Tova 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Calanda', 'Cargan', and 'Orgon Slab' by Hoftype; 'Metronic Slab Pro' by Mostardesign; and 'Etelka Slab' by Storm Type Foundry (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logotypes, packaging, athletic, western, retro, assertive, headline, impact, motion, ruggedness, heritage, signage, slab serif, blocky, bracketless, forward slant, compact counters.
A heavy, forward-leaning slab serif with squared-off terminals and thick, block-like serifs that read as largely unbracketed. Strokes are low-contrast and sturdy, with compact inner counters and a tight, dense color in text. The italic construction feels more like a forceful oblique: upright structures are pushed into a consistent slant while keeping broad, blunt ends and a strong horizontal/vertical rhythm. Capitals are wide and muscular, and the figures are similarly robust, maintaining the same squared, punchy presence.
Best suited to headlines and display settings where the slanted, slabbed forms can deliver punch—sports identities, event posters, bold editorial titling, and standout packaging. It also works well for short callouts, labels, and logo wordmarks that benefit from a rugged, energetic voice.
The tone is bold and energetic, with a sporty, poster-ready swagger. Its blunt slabs and strong slant evoke classic American display lettering—part athletic branding, part vintage signage—projecting confidence and impact.
The design appears intended to fuse a traditional slab-serif backbone with an italicized, high-impact stance, prioritizing immediacy and solidity over delicacy. It aims for strong silhouette recognition and a confident, retro-inflected display character.
The heavy weight and compact apertures create a dark, even texture that holds together in short bursts but can feel dense over long passages. The squared detailing and pronounced slabs give it a distinctive footprint that remains recognizable at a distance.