Sans Normal Esmi 3 is a very light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, display type, branding, logos, posters, minimalist, airy, modern, elegant, clean, minimal display, modern elegance, geometric clarity, refined branding, monoline, geometric, rounded, open, delicate.
A monoline sans with very thin strokes and generous internal space. The design leans geometric, mixing near-circular bowls with straight, simplified joins; curves are smooth and continuous, while corners stay crisp rather than softened. Counters are open and punctuation-like details (dots, terminals) are kept small and restrained, giving the overall rhythm a light, spacious texture in text.
Best suited to large sizes where the hairline strokes can be appreciated: wordmarks, editorial headlines, fashion/beauty packaging, posters, and refined UI headings. In longer passages it creates a very light, spacious texture, but will typically benefit from ample size and contrast against the background to preserve clarity.
The tone is quiet and refined, with a contemporary, design-forward feel. Its extreme lightness and open shapes read as elegant and unobtrusive, suggesting a premium or gallery-like sensibility rather than a utilitarian one.
The design appears intended as a minimalist, geometric headline sans that prioritizes elegance and visual economy. By keeping strokes uniform and forms open, it aims for a modern, refined voice with a strong emphasis on whitespace and clean silhouette.
Round letters (O, C, G, Q) maintain consistent circular logic, while diagonals (V, W, X, Y) are sharp and high-contrast in silhouette despite the uniform stroke. Figures follow the same thin, outline-driven approach, with smooth curves on 2/3/5/6/9 and a simple, linear 1 and 7. The sample text shows a consistent baseline and even spacing, producing a calm, airy paragraph color.