Sans Normal Admih 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Graphie' by Dharma Type, 'Pork Chop' by Font Kitchen, 'Internacional' by Los Andes, 'Ambulatoria' by Pepper Type, 'Boxley' by Shinntype, and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: branding, headlines, posters, signage, ui labels, sporty, modern, assertive, dynamic, clean, emphasis, clarity, contemporary, motion, versatility, oblique, geometric, rounded, monoline, open apertures.
A slanted, geometric sans with a sturdy, monoline stroke and broadly rounded curves. Proportions read slightly expanded, with generous counters and open apertures that keep forms clear at a glance. Terminals are clean and largely blunt, and the overall construction favors simple circular/elliptical geometry, producing smooth bowls and consistent rhythm. The numerals follow the same robust, streamlined logic, with wide footprints and stable, high-contrast-free silhouettes.
Well-suited to branding and headline settings where a strong, contemporary voice is needed. The expanded proportions and open shapes make it effective for signage, packaging, and large-format promotional work. It can also work for short UI labels and navigation where a bold, slanted emphasis is desirable.
The forward slant and broad stance give the face a sense of motion and confidence. It feels contemporary and pragmatic—more athletic and promotional than formal—while staying neutral enough for general UI or brand systems. Overall tone is energetic, straightforward, and product-oriented.
The design appears intended to deliver a modern, energetic sans that reads clearly while projecting momentum. Its geometry and monoline build suggest a focus on consistency and scalability across display and interface contexts, with an oblique stance to add emphasis without ornament.
The oblique angle is noticeable across both uppercase and lowercase, creating a uniform right-leaning texture in paragraphs. Spacing appears even and the shapes remain distinct in running text, aided by large internal counters and clear, simplified joins.