Print Rumu 7 is a very bold, normal width, low contrast, italic, normal x-height font.
Keywords: posters, headlines, branding, packaging, social media, energetic, friendly, playful, casual, confident, handmade feel, high impact, casual voice, expressive display, brushy, rounded, chunky, slanted, soft terminals.
A heavy, brush-like script with a consistent rightward slant and broadly rounded forms. Strokes are thick and largely monoline in feel, with soft, taper-like endings that suggest a marker or brush pen. Letterforms are unconnected but flow with a cursive rhythm, showing slight irregularities in width and curvature that enhance the hand-drawn character. Counters are compact and shapes are simplified for bold, high-impact readability, with numerals matching the same chunky, forward-leaning construction.
Best suited for short to medium-length display copy where a casual, energetic voice is desired—such as posters, packaging callouts, product labels, social graphics, and expressive branding. It can also work for emphatic subheads or pull quotes when paired with a calmer text face.
The overall tone is upbeat and approachable, with a lively, handwritten momentum that feels informal and personable. Its bold, rounded presence reads as friendly and expressive rather than formal or technical.
This design appears intended to mimic bold, fast brush lettering while keeping glyphs clean and consistent for digital setting. The goal is an informal, high-impact handwritten look that remains legible and visually cohesive across letters and figures.
The texture stays clean and solid at display sizes, while the variable stroke edges and occasional angular turns add a natural, written-in-one-pass feel. The forward lean and compact counters make it visually dense, giving headlines a strong, punchy silhouette.