Sans Normal Vedis 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'PTL Maurea' by Primetype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'NuOrder' by The Northern Block, and 'Geon' and 'Geon Soft' by cretype (names referenced only for comparison).
Keywords: branding, advertising, packaging, editorial, ui text, friendly, casual, modern, approachable, sporty, approachability, motion, readability, modernity, rounded, soft terminals, humanist, smooth curves, lively rhythm.
A slanted sans with rounded construction and smooth, continuous curves. Strokes are fairly uniform, with softened terminals and gently modulated joins that keep counters open and shapes legible. Proportions feel slightly dynamic rather than strictly geometric, and the italic angle gives the alphabet a forward-leaning, energetic rhythm across words and lines.
Well suited to brand identities that want a modern, approachable feel, as well as packaging, lifestyle advertising, and short-to-medium editorial settings. The consistent italic rhythm can work effectively for UI accents, headlines, pull quotes, and energetic subheads where a friendly slant helps differentiate hierarchy.
The overall tone is warm and informal, with a contemporary, easygoing voice. Its rounded forms and consistent slant read as friendly and active, leaning more toward everyday communication than formal corporate austerity.
Likely designed to provide an italicized sans that stays personable and readable, prioritizing rounded geometry and smooth flow over sharp technical precision. The goal appears to be a contemporary, versatile voice that adds motion and warmth without becoming decorative.
The numerals and capitals maintain the same soft, rounded language as the lowercase, and the sample text shows an even texture with no sharp spikes or high-contrast stress. The slant is pronounced enough to signal motion, but the letterforms remain clean and controlled for comfortable reading.