Print Ugmom 2 is a regular weight, very narrow, very high contrast, upright, short x-height font.
Keywords: headlines, posters, book covers, invitations, branding, whimsical, playful, vintage, elegant, theatrical, expressiveness, charm, display impact, hand-drawn look, hairline, inky, spidery, tall, calligraphic.
A tall, condensed hand-drawn print style with dramatic thick–thin contrast and hairline connecting strokes that feel pen-like. Stems are often swollen into tapered, ink-heavy verticals, while joins and entry/exit strokes flick into fine threads and small hooks. Curves are narrow and high-waisted, counters are tight, and spacing reads a bit irregular in an intentional, handmade way, giving the line a lively rhythm. Numerals and capitals keep the same elongated, high-contrast construction, with occasional decorative curls and teardrop-like terminals.
Best used for display typography where its contrast and tall proportions can shine—headlines, posters, packaging accents, boutique branding, invitations, and editorial pull quotes. It can also work for short passages when set generously with extra size and leading, but it is most effective as a characterful accent rather than for dense body copy.
The overall tone is quirky and theatrical—part storybook, part vintage display—mixing elegance from the sharp contrast with an informal, sketchy charm. It feels expressive and slightly mischievous, suited to lighthearted or character-driven messaging rather than sober, corporate settings.
The font appears designed to translate quick, stylized pen lettering into a consistent print alphabet: narrow, vertical-driven forms with expressive hairlines and inky strokes that create a fashionable, vintage-leaning display voice.
The design leans on vertical emphasis: many letters read as narrow columns with delicate hairline accents, which amplifies sparkle at larger sizes but can make small text feel fragile. The short lowercase proportions relative to tall ascenders contribute to a distinctive, bouncy texture in mixed-case words.