Sans Normal Hidaz 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, invitations, education, friendly, casual, approachable, warm, playful, approachability, readability, informality, simplicity, friendliness, rounded terminals, soft corners, humanist, informal, hand-drawn feel.
The design is a clean sans with soft, rounded endings and smooth, open curves throughout. Strokes stay fairly even, with subtly irregular, humanized shaping that suggests a hand-drawn influence while remaining consistent in rhythm. Counters are generally generous and circular, and many joins and corners are eased rather than sharp, contributing to an overall warm, relaxed texture in text.
It suits branding and packaging that benefits from a warm, unpretentious tone, as well as posters, invitations, and educational or kids-oriented materials where friendliness is key. It can also work well for app and web interfaces, signage, and short-to-medium passages of text when a softer, more human character is desired.
This typeface feels friendly and approachable, with a lightly playful tone that stays clear and straightforward. The rounded terminals and gentle curves give it an informal, human presence without tipping into novelty.
The font appears designed to provide a personable, easy-to-read voice for everyday communication. Its softened geometry and slightly organic shaping aim to reduce stiffness and make UI or editorial text feel more welcoming.
The figures and letters share the same rounded, even-stroke construction, helping maintain a cohesive texture across mixed-case text and numerals. The overall spacing and open shapes support clear word recognition, especially in the sample paragraph setting.