Sans Normal Diram 10 is a very light, normal width, low contrast, upright, tall x-height font.
Keywords: ui labels, editorial text, presentations, branding, packaging, clean, airy, modern, neutral, refined, modern clarity, visual lightness, neutral readability, minimal branding, open apertures, generous spacing, rounded geometry, monoline, humanist touch.
This typeface is a very thin, monoline sans with rounded, near-circular bowls and softly finished stroke terminals. Proportions are tall and open, with ample counters and clear interior space that keeps forms from clogging at small sizes despite the light strokes. Curves are smooth and consistent across rounds (C, O, e), while straight-sided letters (E, F, H, N) stay crisp and simple, producing a calm, evenly paced rhythm. Numerals follow the same delicate construction, with a clean, straightforward "1" and balanced, rounded "0", "6", "8", and "9".
It suits interface labels, navigation, and caption-style typography where a crisp, unobtrusive voice is needed. In editorial or presentation settings it works well for large body text and subheads with generous leading, and it can support modern branding or packaging that aims for a lightweight, premium impression.
The overall tone is minimal and contemporary, with an airy elegance that reads as quiet and understated rather than loud or expressive. Its thin strokes and open forms give it a refined, design-forward feel suitable for clean visual systems.
The design appears intended to deliver a clean, contemporary sans with geometric clarity and a light, polished presence. It prioritizes openness and a steady rhythm for readable, modern typography in spacious layouts.
Several lowercase forms show a gentle, slightly humanist inflection—most noticeably in the single-storey a and g—adding friendliness without departing from the geometric foundation. The light weight benefits from comfortable letterspacing and works best when given room to breathe.