Sans Normal Hilem 14 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, packaging, friendly, clean, modern, approachable, airy, readability, modern neutrality, soft geometry, friendly tone, rounded, soft, geometric, minimal, open.
A clean rounded sans with monoline strokes and generous curves. Terminals are softly squared/rounded, and corners are eased rather than sharp, giving letters a smooth, engineered feel. Uppercase forms are simple and geometric (notably circular O and open C), while the lowercase keeps a straightforward, readable construction with a single-storey a and g and tall, uncluttered ascenders. Spacing appears comfortable and even, supporting a calm rhythm in text.
Works well for interface text, product branding, and signage where clarity and a friendly, contemporary voice are important. Its smooth, rounded construction also suits short editorial settings and packaging, especially at medium to larger sizes where the open shapes and even rhythm stay crisp.
The overall tone is modern and friendly, with a light, relaxed presence that feels non-technical despite its geometric backbone. Rounded details and open counters make it come across as approachable and easygoing rather than formal or corporate.
Likely designed to provide a neutral, contemporary sans with softened geometry—balancing clean readability with a warmer, more human feel through rounded terminals and simple, consistent letterforms.
Numerals follow the same rounded, monoline logic; the 0 is near-circular and the 1 is a plain vertical with a small foot, contributing to a minimal, UI-like clarity. The Q uses a simple diagonal tail and the J has a pronounced hook, adding subtle character without breaking consistency.