Slab Contrasted Piro 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Alumina' by Rafaeiro Typeiro and 'Tabac Slab' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, western, poster, chunky, friendly, rugged, retro display, impact, nostalgia, thematic flavor, sturdy legibility, blocky, bracketed, ink-trap-like, soft corners, compact.
A heavy, blocky slab serif with sturdy rectangular stems and broad, squared serifs that read as slightly bracketed. Curves are full and generous (notably in C, O, S, and lowercase bowls), while joins and notches create a subtly chiseled, ink-trap-like texture in tight corners. Terminals tend to be flat and horizontal, and the overall rhythm alternates between wide rounds and compact, squared counters, producing an assertive, poster-oriented silhouette. Figures are similarly robust and simplified, with strong horizontals and a tightly packed, sign-painter-like construction.
Best suited for headlines and short-to-medium display text where its heavy slabs and chunky forms can project clearly—posters, event graphics, labels, packaging, and bold brand marks. It also fits signage and themed applications (retro, Western, Americana) where a sturdy, attention-grabbing serif is desired.
The tone is bold and extroverted, with a classic Western/wood-type flavor and a touch of playful warmth. Its chunky slabs and rounded interiors give it a friendly approachability, while the crisp flats and cut-ins add a rugged, vintage confidence.
The design appears intended to echo vintage slab-serif display types—particularly wood-type and old poster faces—combining strong structural slabs with rounded bowls and deliberate corner cut-ins to maintain character and separation in dense, heavy shapes.
The face relies on mass and silhouette more than fine detailing, so internal shapes and corner cut-ins become key identifiers at display sizes. The mix of squared structure and rounded bowls gives the line texture a lively, slightly irregular cadence that feels intentionally ‘printed’ rather than clinical.