Sans Normal Kenuy 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co.; 'Trust Sans' by Lechuga Type; and 'Agent Sans', 'Akagi', 'Akagi Pro', and 'Anago' by Positype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, dynamic, sporty, confident, modern, energetic, impact, speed, modern branding, display emphasis, strong readability, oblique, geometric, rounded, compact, high impact.
This is a heavy, oblique sans with smooth, rounded curves and largely uniform stroke weight. The design leans geometric, with circular counters and clean terminals, while maintaining a slightly compressed, forward-leaning stance that tightens rhythm. Uppercase forms are sturdy and simplified, with broad bowls and clear apertures; the lowercase follows the same construction with rounded shoulders and compact spacing. Numerals match the letterforms in weight and curvature, reading clearly at display sizes.
It works best for attention-grabbing applications such as headlines, posters, sports or fitness branding, and bold packaging statements where a compact, forward-leaning texture adds energy. It can also serve for short UI labels or signage when you want strong presence, though extended reading text may feel dense due to the weight and slant.
The overall tone is assertive and kinetic, with the slant and dense color giving it a sense of speed and momentum. It feels contemporary and performance-oriented—more about impact than delicacy—while staying approachable thanks to its rounded shapes.
The font appears designed to deliver a fast, contemporary voice with strong emphasis and a cohesive italic rhythm, using geometric construction and rounded detailing to keep the boldness readable and friendly.
The combination of pronounced slant, heavy weight, and compact proportions creates strong word shapes and a continuous italic flow in text. Curves are emphasized over hard corners, which softens the mass and helps the type avoid feeling overly industrial.