Sans Normal Dogon 12 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, ui, signage, posters, clean, modern, calm, approachable, minimal, clarity, modernity, friendliness, versatility, neutrality, rounded, open apertures, monoline, geometric, airy.
A rounded, monoline sans with generous horizontal proportions and smooth, continuous curves. Stroke endings are clean and unadorned, with a consistent thickness and softly shaped joins that keep the rhythm even across text. The forms lean geometric—especially in the circular letters—while retaining a friendly, open feel through wide counters and clear apertures. Spacing appears comfortable at display and text sizes, emphasizing breadth and clarity over compactness.
This font is well-suited to headlines and short-to-medium blocks of text where a wide, open texture can create an airy, modern look. It can work effectively for brand identities, product and UI typography, and clear informational signage, especially when ample horizontal space is available.
The overall tone is contemporary and understated, projecting a quiet confidence rather than strong personality. Its rounded geometry reads friendly and accessible, with a polished, tech-adjacent cleanliness that suits calm, neutral branding.
The design appears intended to deliver a neutral, contemporary sans with rounded geometry and high visual smoothness, prioritizing clarity and a relaxed reading color. Its wide stance suggests an aim toward modern display settings while remaining controlled enough for general-purpose use.
Round letters (like O, C, and e) look notably expansive, giving the font a spacious, panoramic texture in lines of text. Numerals follow the same smooth, open construction, keeping the set visually consistent with the lowercase.