Sans Normal Sirij 3 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, children's media, posters, headlines, friendly, playful, casual, approachable, hand-drawn, approachability, informality, warmth, simplicity, legibility, rounded, soft terminals, monoline, open forms, airy spacing.
A rounded, monoline sans with softly tapered stroke endings and gently irregular curves that give it a hand-drawn polish. Letterforms favor open, circular bowls and simple construction, with smooth joins and minimal detail. Proportions feel relaxed and slightly uneven in a natural way (not rigidly geometric), and counters are generally wide, supporting clear shapes in both uppercase and lowercase. Numerals match the same soft, rounded rhythm, with simple, legible silhouettes and consistent stroke behavior across the set.
Well-suited for branding and packaging that benefit from an approachable, handcrafted warmth, as well as posters and short headlines where personality matters. It also fits children’s media and friendly UI/label applications, and remains readable in short-to-medium passages thanks to open counters and uncomplicated forms.
The overall tone is warm and personable, leaning toward an informal, friendly voice. Its rounded shapes and subtly human irregularity read as approachable and playful rather than corporate or technical, making text feel conversational and lighthearted.
The design appears intended to provide a clean sans foundation with a human, hand-drawn softness—prioritizing friendliness and ease over strict geometric precision. It aims to stay straightforward and legible while adding subtle character through rounded terminals and organic curvature.
Round dots on i/j and consistently softened corners reinforce the gentle texture. The uppercase has a clean, simplified feel while the lowercase carries more of the handwritten character, creating a pleasant, easygoing mix for mixed-case settings.