Sans Normal Ogge 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, clean, punchy, impact, clarity, modernity, approachability, simplicity, geometric, rounded, sturdy, smooth, open.
A heavy, geometric sans with broad proportions and generous counters. Curves are built from smooth, near-circular bowls, while terminals and joins stay clean and largely unmodulated, giving the letters a solid, even color. Apertures are relatively open (notably in C, S, and e), and the lowercase shows a single-storey a and g with compact, rounded forms. Diagonals in A, V, W, X, and Y are wide-set and stable, and the numerals are large and straightforward with clear, simple silhouettes.
This style works especially well for headlines, poster typography, brand marks, and packaging where a strong, clean voice is needed. The broad shapes and open counters also make it suitable for short UI/wayfinding labels and signage when set with adequate spacing.
The overall tone is contemporary and approachable, with a confident, no-nonsense presence. Its rounded geometry keeps it friendly, while the weight and width add impact suited to attention-grabbing settings.
The design appears intended to deliver a bold, geometric voice that reads quickly and holds up at large sizes. It prioritizes clarity and consistency over ornamental detail, aiming for a modern, versatile sans appropriate for contemporary visual identities.
Spacing reads comfortable and not overly tight, helping the heavy strokes remain legible in words and lines of text. The design leans on consistent geometry across bowls and shoulders, creating a cohesive rhythm that feels orderly and modern.