Sans Normal Abbup 2 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'JHC Mirko' by Jehoo Creative (names referenced only for comparison).
Keywords: ui text, product branding, tech editorial, wayfinding, presentations, modern, clean, technical, forward-leaning, neutral, modern utility, readable emphasis, systematic tone, contemporary branding, oblique, geometric, monolinear, open counters, smooth curves.
A streamlined oblique sans with monolinear strokes and smoothly rounded curves. The construction leans geometric, with circular bowls and open apertures that keep counters clear at text sizes. Uppercase forms are broad and stable, while lowercase shows a tall x-height and simplified joins, producing an even, consistent rhythm. Curved letters maintain a controlled, slightly squared-off tension in places, and diagonals (like in V/W/X/Y) are crisp and straight, reinforcing a contemporary, engineered feel.
This font works well for user interfaces, product pages, and technical or business editorial where a clean, contemporary oblique is needed. It can also serve in branding systems and headings that want a modern, forward-leaning tone, and performs well for concise signage or presentation typography thanks to its open counters and steady rhythm.
The overall tone is modern and efficient, with an unobtrusive voice that still feels energetic due to the forward slant. Its clean geometry and steady spacing give it a professional, utilitarian character suited to contemporary interface and brand environments.
The design appears intended to provide a contemporary oblique sans that stays readable and systematic, combining geometric roundness with a pragmatic, text-friendly structure. The goal seems to be a versatile workhorse style that adds motion and emphasis through slant while remaining clean and controlled.
Numerals follow the same smooth, monolinear logic as the letters, with clear differentiation and balanced proportions. The slant is consistent across cases and figures, helping maintain flow in running text without becoming overly cursive or calligraphic.