Cursive Apkum 3 is a regular weight, very narrow, high contrast, italic, short x-height font.
Keywords: social posts, packaging, greeting cards, quotes, branding, casual, playful, friendly, breezy, crafty, handcrafted feel, personal tone, quick brush script, display emphasis, monoline feel, brushy, loopy, bouncy, tall ascenders.
A lively handwritten script with a rightward slant and a brush-pen rhythm. Strokes show noticeable thick–thin modulation, with tapered entries and exits and occasional swelling on downstrokes. Letterforms are tall and compact with small counters and a relatively low x-height, while ascenders and descenders extend generously, creating a vertical, airy texture. Connections are frequent in lowercase, but the writing remains slightly broken and variable like natural pen movement; capitals are simplified and upright-leaning with single-stroke construction and minimal ornament.
Works best for short display copy such as social graphics, invitations, greeting cards, product labels, and friendly brand marks. It can also suit pull quotes and headings where a handcrafted, conversational voice is desired; for longer passages, the compact proportions and lively stroke contrast may benefit from larger sizes and generous line spacing.
The tone is informal and personable, like quick, confident note-taking with a touch of flourish. Its bouncy loops and energetic terminals give it a cheerful, approachable character suited to lighthearted messaging rather than formal correspondence.
Designed to mimic fast brush lettering with a natural, human cadence—mixing fluid cursive joins with simplified forms for quick readability. The emphasis appears to be on charm and spontaneity over strict calligraphic precision, providing a casual script that feels personal and contemporary.
Spacing and joins appear intentionally irregular in small ways, reinforcing an organic, hand-drawn feel. Numerals and uppercase share the same brisk, brushy motion, helping mixed-case settings feel cohesive in short phrases and headlines.