Sans Superellipse Hidaz 1 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Dexa Pro' by Artegra, 'Gotham' by Hoefler & Co., 'Prelo Condensed' by Monotype, and 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, compact, industrial, friendly, retro, space-saving impact, display emphasis, modern signage, brand presence, blocky, rounded, sturdy, punchy, high-impact.
A heavy, compact sans with rounded-rectangle construction and softened corners that give curves a superellipse feel. Strokes are uniform and dense, producing strong, dark text color with minimal modulation. Counters are relatively tight, apertures are small, and terminals are mostly blunt, which reinforces a blocky, poster-ready rhythm. The lowercase shows a tall, sturdy presence with short extenders, while the overall set keeps a consistent, mechanical geometry across rounds and straights.
Best suited to headlines, short copy, logos, and bold brand systems where a dense, compact texture is an advantage. It works well for packaging and signage that needs quick recognition and a sturdy, no-nonsense voice, particularly at medium-to-large sizes.
The tone is assertive and utilitarian, with a friendly softness coming from the rounded corners and pill-like curves. It reads as contemporary-industrial with a subtle retro signage flavor—confident, compact, and built to hold attention.
Likely designed to deliver maximum visual impact in limited space, combining a strong, condensed footprint with rounded superellipse forms for approachability. The consistent, modular geometry suggests an intention toward modern display typography that remains legible and controlled under heavy weight.
Numerals follow the same chunky, rounded geometry and maintain clear silhouettes at display sizes. The texture in paragraphs is deliberately dense, favoring impact over airiness, especially in longer lines of text.