Serif Normal Upmit 2 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, packaging, posters, editorial, fashion, refined, dramatic, classic, space saving, luxury tone, editorial impact, headline emphasis, hairline, bracketed, vertical stress, crisp, elegant.
A condensed serif with pronounced thick–thin contrast and an overall vertical build. Stems are strong and straight, while joins and terminals resolve into fine hairlines and sharp, tapered serifs, giving the letterforms a crisp, engraved feel. Bowls and counters are compact, curves are controlled rather than calligraphic, and the rhythm is tight with clear, upright posture. Numerals follow the same high-contrast logic, reading as streamlined and stylish rather than bulky.
Best suited to display roles such as headlines, mastheads, pull quotes, and brand wordmarks where its condensed width and high contrast can create impact. It also fits premium packaging and cultural posters that want a classic, editorial voice. For longer reading, it works most comfortably at larger sizes where the hairlines and tight rhythm remain clear.
The tone is poised and high-end, with a cool editorial elegance and a slightly dramatic flair. Its narrow, high-contrast forms suggest luxury and formality, evoking fashion, magazine mastheads, and upscale packaging.
The design appears intended to deliver a modernized, fashion-forward take on a traditional serif: compact, vertical, and highly contrasted for maximum presence in limited horizontal space. It prioritizes sophistication and sharp detail to create a distinctive, upscale typographic signature.
Capitals are particularly commanding due to their tall proportions and narrow set, producing strong vertical emphasis in headlines. In text settings, the sharp contrast and fine details create a delicate texture that benefits from ample size and clean reproduction.