Sans Contrasted Diho 7 is a light, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, branding, classical, luxury, dramatic, elegance, hierarchy, refinement, editorial tone, premium branding, hairline, crisp, elegant, calligraphic, refined.
This typeface is built around sharp, clean forms with pronounced thick–thin modulation and hairline joins. Stems are straight and vertical, while curves are tightly controlled, producing a crisp rhythm across text. Terminals tend toward tapered or wedge-like finishes rather than blunt cuts, giving counters and joins a slightly calligraphic flavor. The uppercase feels tall and composed with narrow internal apertures, and the lowercase shows compact, traditional proportions with single-storey forms and a distinct, bracket-like ear and tails on letters such as g and y. Numerals follow the same high-contrast logic, with delicate horizontals and emphasized verticals.
This font is well suited to display settings such as magazine headlines, pull quotes, and section titles where its contrast and crisp detailing can shine. It also fits brand marks, packaging, and promotional materials that aim for an elevated, luxury-forward impression. For longer passages, it works best in carefully set editorial layouts with adequate size and spacing.
The overall tone is polished and high-end, with a classic editorial sensibility. The strong contrast and fine details create a sense of sophistication and drama that reads as premium and deliberate rather than casual. It evokes the look of contemporary magazine typography and luxury branding where elegance and clarity are prioritized.
The design appears intended to deliver a modern, premium reading voice that blends classical proportions with a sharper, more contemporary finish. Its high-contrast construction and tapered terminals suggest a focus on creating elegant typographic hierarchy, especially for titles and prominent editorial use.
At larger sizes the hairlines and tapered terminals become a defining feature, adding sparkle and refinement to headlines. In continuous text the tight apertures and delicate strokes create a refined, slightly formal texture that benefits from generous spacing and high-quality reproduction.