Sans Normal Lubab 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Uniform Italic' by Miller Type Foundry, and 'Manifestor' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, sporty, punchy, modern, friendly, impact, motion, display, modern branding, bold messaging, geometric, oblique, blocky, rounded, compact.
A heavy, forward-leaning sans with broad proportions and large counters. The construction mixes geometric curves with flattened terminals and wedge-like joins, giving letters a sturdy, engineered feel. Curves are round and smooth (notably in O, C, and Q), while diagonals are assertive and crisp, producing a dynamic rhythm across words. Lowercase forms are simple and compact with a single-storey a and g, and the numerals are bold, open, and built to hold up at display sizes.
Best suited for big, attention-grabbing settings such as headlines, posters, identity wordmarks, and packaging where a strong, energetic voice is needed. It can also work for short UI labels or calls-to-action when you want emphasis and motion, though its weight makes it less suited to long-form reading.
The overall tone is energetic and forceful, with a lively slant that reads as fast and contemporary. Its thick, rounded shapes feel approachable rather than harsh, balancing impact with a friendly, slightly playful voice.
Designed to deliver maximum impact with a streamlined, geometric sans structure, combining a steady oblique slant with rounded forms for a modern, action-oriented look. The emphasis appears to be on display performance and bold messaging rather than quiet text setting.
The oblique angle is consistent across uppercase, lowercase, and figures, helping long lines of text keep momentum. Counters remain relatively open for such a heavy style, and the shapes avoid decorative quirks, relying instead on mass, angle, and clean geometry for character.