Sans Normal Soluw 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body copy, editorial, branding, wayfinding, friendly, approachable, modern, clean, calm, versatility, readability, soft modernity, neutral branding, rounded, open counters, soft terminals, humanist, readable.
This typeface presents a clean sans-serif structure with gently rounded curves and soft, slightly tapered stroke endings. The letterforms favor open apertures and generous counters, giving the alphabet an airy, readable rhythm. Curved characters (C, G, O, Q, S) are smooth and broadly drawn, while straight-stem letters keep a subtle warmth through mild shaping rather than rigid geometry. Lowercase forms are straightforward and legible, with a single-storey “a” and “g” and simple, compact joins in “m” and “n.” Numerals follow the same soft, open construction, with a clear, readable “0” and an uncomplicated “1.”
It works well for interface typography, product copy, and general-purpose reading sizes where clarity and a calm texture matter. The approachable sans tone also suits modern branding systems, packaging copy, and light wayfinding or informational signage when set with comfortable tracking.
Overall, the font feels friendly and contemporary without becoming playful or novelty-driven. Its rounded detailing and open shapes create an approachable tone suitable for everyday communication while still looking orderly and professional.
The design appears intended as a versatile, humanized sans for broad use: modern and clean, but softened through rounded forms and open counters to improve readability and reduce visual harshness in continuous text.
Spacing appears balanced and even in running text, supporting steady texture across lines. The design maintains consistent stroke behavior between uppercase, lowercase, and figures, helping mixed-case settings feel cohesive.