Serif Normal Urlir 2 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, logotypes, invitations, elegant, editorial, classic, formal, dramatic, elegance, luxury, editorial impact, space-saving, display emphasis, condensed, didone-like, hairline, vertical stress, crisp serifs.
A sharply condensed serif with pronounced thick–thin contrast and a strong vertical rhythm. Stems are tall and slender, hairlines are extremely fine, and serifs are crisp and bracketless, creating a clean, engraved feel. Curves are taut and narrow, counters are tight, and joins stay refined rather than calligraphic. The overall texture is airy yet emphatic, with delicate horizontals and a distinctly vertical stress that keeps lines of text looking structured and disciplined.
Best suited to large-size settings where its hairlines and high contrast can be appreciated: magazine headlines, fashion/editorial layouts, posters, and refined brand marks. It can work for short subheads or pull quotes when given generous size and spacing, but is most convincing when used as a display serif rather than long-running body copy.
The font conveys a poised, high-fashion formality with a slightly theatrical edge. Its thin hairlines and narrow proportions suggest sophistication and luxury, while the rigid vertical cadence adds an editorial seriousness. The look feels classic and cultured rather than casual or friendly.
The design appears intended to deliver a sophisticated, condensed serif voice that maximizes elegance and verticality. By pushing contrast and slimming proportions, it aims to create high-impact typography with a classic editorial character and a premium, formal tone.
In the sample text, the extreme contrast and fine connecting strokes become most noticeable at smaller sizes, where hairlines can visually recede against the dominant verticals. Numerals and capitals share the same tall, refined stance, and round characters maintain a narrow oval profile that reinforces the condensed, display-leaning personality.