Sans Normal Bulos 5 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Machinato' by Jelloween; 'Accia Flare', 'Accia Sans', and 'Diaria Sans Pro' by Mint Type; 'Belle Sans' by Park Street Studio; 'Plantago' by Schriftlabor; 'Quercus Sans' by Storm Type Foundry; and 'Foundry Form Sans' by The Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, user interfaces, friendly, modern, casual, clean, approachable, approachability, clarity, versatility, contemporary tone, rounded, soft, open, humanist, lively.
A rounded sans with softly modulated geometry and gently tapered terminals. Curves are smooth and generously open, with rounded bowls and slightly narrowed joins that create a subtle, hand-guided rhythm rather than a strictly mechanical construction. Uppercase proportions feel compact and stable, while lowercase forms are clear and simple, with single-storey shapes where expected and minimal detailing. Numerals match the letterforms with rounded contours and straightforward, readable silhouettes.
Well suited to brand identities, packaging, and promotional design where a warm, modern sans is needed. It also works for UI labels and editorial subheads thanks to its open counters and straightforward letterforms, performing best from medium sizes upward.
The overall tone is friendly and contemporary, leaning toward casual clarity rather than corporate rigidity. Its soft curves and mild irregularity give it an approachable, human voice suitable for welcoming interfaces and everyday branding.
Likely designed to provide a versatile, contemporary sans that balances clean readability with a softer, more personable character. The rounded construction and gentle shaping suggest an emphasis on friendliness and ease of use across display and general-purpose settings.
The face maintains consistent stroke presence across curves and straights, with terminals that often appear lightly angled or tapered, adding liveliness to headlines and short text. Spacing appears even and unforced, supporting legibility without feeling overly engineered.