Sans Normal Efbiy 18 is a light, wide, low contrast, italic, normal x-height font visually similar to 'Breno' by Monotype, 'Gentona' by René Bieder, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui labels, branding, editorial, marketing, packaging, modern, friendly, clean, casual, airy, approachability, readability, contemporary tone, soft emphasis, rounded, humanist, open, soft, lively.
This typeface is a slanted sans with a light, even stroke and gently rounded terminals. Forms lean on simple geometric curves, with broad bowls and open apertures that keep counters spacious. The italic angle is consistent and smooth rather than calligraphic, and the rhythm stays calm and legible across uppercase and lowercase. Numerals follow the same soft, open construction, with clear shapes and modest curvature in joins and shoulders.
It suits interface copy, short headlines, and brand typography where a modern slanted voice is desired without heavy emphasis. The open counters and light texture work well for editorial pull quotes, marketing lines, and packaging that benefits from a clean, friendly tone.
The overall tone feels modern and approachable, with a relaxed, conversational energy. Its smooth curves and open shapes read as friendly and unobtrusive, making it feel contemporary without becoming sharp or technical.
The design appears intended to provide an approachable italic sans for contemporary communication, balancing geometric roundness with humanist readability. It aims for a light, open texture that stays clear in continuous text while still offering a distinctive slanted character for emphasis.
Round letters like C, O, and Q appear generously proportioned, while diagonals in V, W, X, and Y remain crisp but not aggressive. The lowercase shows straightforward, readable constructions, and punctuation and spacing in the sample text suggest an emphasis on clarity and a gentle typographic color.