Sans Normal Bubah 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Swiss 721', 'Swiss 721 Hebrew', and 'Swiss 721 WGL' by Bitstream; 'Neue Helvetica', 'Neue Helvetica Arabic', 'Neue Helvetica Armenian', 'Neue Helvetica Georgian', 'Neue Helvetica Paneuropean', and 'Neue Helvetica World' by Linotype; and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, clean, modern, neutral, friendly, functional, clarity, neutrality, versatility, modernity, readability, geometric, rounded, open counters, even rhythm, high legibility.
This is a clean sans serif with smoothly rounded curves and largely even stroke thickness. Round letters (C, G, O, Q) are close to circular, while straight-sided forms (E, F, H, I, L) keep crisp terminals and consistent alignment. Counters are open and spacious, apertures read clearly, and the overall spacing feels balanced with a steady typographic rhythm in both the alphabet grid and the paragraph sample.
It suits interface typography, dashboards, and product copy where clean outlines and predictable spacing matter. The crisp, geometric shapes also work well for contemporary branding, short headlines, and clear signage, while remaining comfortable for general-purpose editorial use at larger text sizes.
The tone is modern and neutral, leaning friendly due to its rounded geometry and uncluttered shapes. It feels pragmatic and calm rather than expressive, projecting clarity and straightforwardness.
The likely intention is a dependable, contemporary sans designed for broad everyday use, prioritizing clarity, consistency, and a modern geometric feel without drawing attention away from the content.
The design mixes geometric rounds with simple, utilitarian construction in the diagonals and joins, helping it stay readable at larger text sizes and in interface-like settings. Numerals share the same clean, even treatment and sit comfortably alongside the lowercase in the sample text.