Slab Normal Ablis 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, reports, branding, packaging, classic, trustworthy, studious, formal, readability, utility, editorial tone, print tradition, slab serif, bracketed, crisp, bookish, traditional.
A steady slab-serif with crisp, bracketed serifs and a moderately modulated stroke that stays even and controlled across sizes. The letterforms show generous interior space and clear, open counters, with a calm, readable rhythm in text. Capitals are proportioned with traditional, slightly condensed classical shapes (notably in curves like C and O), while the lowercase keeps familiar, workmanlike constructions and sturdy terminals. Figures appear lining and straightforward, with clear differentiation and consistent serif treatment.
Well-suited to book and magazine typography, essays, reports, and other text-forward layouts where a traditional slab serif voice is desired. It can also support sober branding, packaging copy, and headings where a dependable, established tone is helpful without becoming overtly decorative.
The overall tone is classic and editorial, projecting reliability and a measured, academic seriousness. Its restrained detailing and regular cadence give it a familiar, institutional feel suited to long-form reading without calling attention to itself.
The design appears intended as a plainspoken slab serif for general-purpose setting: sturdy serifs, familiar proportions, and consistent spacing that prioritize legibility and a classic print sensibility across both headings and extended text.
Curves and joins are cleanly resolved, and the serif treatment remains consistent across straight and round forms, helping paragraphs look cohesive. The sample text shows stable color on the page with minimal fussiness, suggesting an emphasis on practical clarity over display character.