Slab Normal Opru 10 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, friendly, retro, chunky, playful, confident, impact, approachability, nostalgia, legibility, rounded, soft serifs, blunt terminals, bulbous, compact.
A heavy, rounded slab serif with blunt, softened corners and consistently thick strokes. The serifs read as broad, cushioned blocks that merge smoothly into stems, giving the letters a compact, sturdy silhouette. Counters are relatively small and often rounded-oval, with a generally even, low-contrast stroke rhythm and a slightly bouncy texture from the soft shaping at joins and terminals. Overall spacing and proportions favor bold, dense word shapes that stay highly visible at display sizes.
Best suited to display applications such as posters, headlines, brand marks, packaging callouts, and short, attention-grabbing lines. It can also work for labels and signage where maximum boldness and a friendly tone are desired, while longer paragraphs may benefit from generous size and spacing to maintain clarity.
The tone is warm and approachable, with a nostalgic, poster-like character. Its chunky slabs and rounded forms create a playful confidence that feels informal and inviting rather than strict or technical.
This design appears intended to deliver a bold, readable slab-serif voice with softened edges—combining strong presence with an approachable, vintage-leaning personality for expressive display typography.
The numeral set matches the same padded slab construction, producing strong, signage-friendly figures. In longer sample text the dense color and soft corners create a cohesive, emphatic texture that can feel heavy in extended reading but performs well when impact is the goal.