Sans Normal Piriv 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Marlin Sans' and 'Marlin Soft' by FontMesa, 'Helvetica Now' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, energetic, modern, impact, motion, approachability, modernity, display clarity, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with broad proportions and rounded, softened terminals. Strokes are consistently thick with minimal modulation, producing dense, dark word shapes and a steady rhythm. Curves are generously rounded (notably in O/C/G and the bowls of b/p/q), while joins and corners are slightly softened rather than sharp. The lowercase shows a single-storey a and g and generally open apertures, supporting quick recognition at display sizes. Numerals are robust and chunky, with rounded counters and a compact, poster-like silhouette.
Best suited for headlines, short statements, and branding where strong presence and legibility at larger sizes are priorities. It works well for posters, promotional graphics, packaging fronts, and sports or lifestyle visuals that benefit from an energetic slant and bold, friendly shapes.
The overall tone is energetic and assertive, with a sporty, promotional feel. Its slanted stance and chunky massing create motion and urgency, while the rounded edges keep it approachable rather than aggressive. The result feels contemporary and playful, suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean, contemporary sans construction, combining a forward-leaning posture with rounded geometry for an energetic yet approachable voice.
Spacing appears comfortable for a display sans, with tight internal counters balanced by broad letterforms. The slant is consistent across uppercase, lowercase, and numerals, helping lines of text maintain a coherent forward-leaning flow.