Sans Normal Ihdem 7 is a regular weight, very wide, low contrast, upright, normal x-height font.
Keywords: branding, headlines, packaging, ui labels, posters, friendly, playful, modern, approachable, clean, approachability, clarity, simplicity, modernity, rounded, soft terminals, geometric, monoline, open apertures.
A rounded, geometric sans with monoline strokes and generously curved joins. Terminals are consistently softened with rounded ends, giving the letterforms a smooth, low-friction silhouette. Counters trend toward circular and oval shapes, with open apertures and broad bowls that keep forms clear at a glance. The overall rhythm is spacious and airy, with wide proportions and a steady baseline presence that reads cleanly in both uppercase and lowercase.
Works well for branding and headlines where a friendly, rounded voice is desired, and it holds up nicely for short UI labels and navigation due to its open shapes. Its wide, rounded construction also suits packaging, posters, and display settings where smooth geometry and readability are prioritized over compactness.
The softened geometry and round finishing create an approachable, upbeat tone that feels contemporary rather than technical. It projects friendliness and informality while staying orderly, making it suitable for brand voices that want to feel human and easygoing.
The design appears intended to deliver a modern geometric sans with softened edges—prioritizing approachability and visual consistency across letters and numerals. Its rounded terminals and open counters suggest a focus on easy reading and a welcoming, contemporary personality.
Uppercase forms are bold in footprint and highly simplified, while lowercase letters maintain the same rounded logic for a cohesive texture in text. Numerals follow the same circular construction, with smooth curves and minimal angularity for a consistent system feel.