Sans Normal Tigo 10 is a regular weight, very wide, very high contrast, upright, normal x-height font visually similar to 'La Volicia' by Prominent and Affluent (names referenced only for comparison).
Keywords: headlines, fashion, magazines, branding, posters, editorial, luxury, dramatic, refined, editorial impact, premium branding, display elegance, modern refinement, high-contrast, flared, crisp, sculpted, calligraphic.
A sharply drawn display face with extreme stroke contrast and generous, wide proportions. Stems are predominantly straight and vertical, while curves are clean and taut, producing bright, open counters in letters like O, C, and G. Many terminals taper to fine points or hairline finishes, and several strokes show subtle flaring rather than discrete serif blocks, giving the design a sculpted, blade-like edge. Diacritics and punctuation-style details (such as dots) read as small, round marks that reinforce the crisp rhythm. Numerals follow the same contrast logic, mixing bold main strokes with delicate hairlines and smooth, rounded bowls.
Best suited to large-scale settings such as headlines, magazine titling, fashion and beauty branding, and poster typography where the extreme contrast and wide stance can take center stage. It can also work for short, high-impact lines and logotypes, especially in high-resolution print or carefully rendered digital environments.
The overall tone is polished and theatrical, projecting an upscale, editorial voice. The thin hairlines and dramatic thick–thin transitions suggest elegance and confidence, with a stylish tension that feels suited to premium branding and sophisticated headlines.
The design appears intended to merge modern, wide display proportions with a high-contrast, editorial sensibility. Its tapered terminals and refined hairlines emphasize elegance and drama, aiming for a premium look that stands out in branding and titling.
The wide set and bright spacing make the letterforms feel airy and expansive, while the fine hairlines demand sufficient size and contrast to stay intact. In text samples, the design reads most convincingly when treated as a display face, where its tapered joins and sharp terminals can be appreciated without hairlines breaking down.