Sans Normal Modim 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, retro, friendly, punchy, chunky, impact, approachability, retro flavor, display clarity, rounded, soft corners, bulky, compact counters, high impact.
A heavy, blocky sans with rounded curves and subtly softened corners. The letterforms rely on broad strokes and simple geometry, with compact counters and sturdy terminals that keep the shapes feeling dense and stable. Curves are generously rounded (notably in C, G, O, S, and the bowls), while straight-sided characters retain a squared, poster-like silhouette. Overall spacing reads tight and efficient, emphasizing mass and a strong, uniform color on the page.
This font is well suited to headlines and short bursts of copy where maximum impact is needed, such as posters, packaging, storefront or event signage, and logo wordmarks. It performs best at larger sizes where its tight counters and chunky forms remain legible while delivering strong presence.
The overall tone is bold and approachable, mixing a retro display feel with a friendly, toy-like softness. Its chunky proportions and rounded shaping give it an upbeat, informal voice that suits energetic messaging and attention-grabbing headlines.
The design appears intended to deliver a high-impact, display-forward voice using simplified, rounded geometry and dense letterforms. It prioritizes bold readability and a friendly, retro-leaning character over delicate detail, making it effective for branding and promotional typography.
The design maintains clear, simplified silhouettes at large sizes, with distinctive circular punctuation dots and compact interior spaces that increase visual weight. Numerals echo the same bulky geometry, creating a cohesive, sign-like rhythm across letters and figures.