Print Utlab 7 is a bold, narrow, medium contrast, upright, normal x-height font.
Keywords: children’s, packaging, posters, headlines, craft branding, playful, folksy, friendly, quirky, storybook, handcrafted feel, friendly display, playful tone, casual branding, brushy, rounded, tapered, wonky, organic.
A lively, hand-drawn print style with compact proportions and a slightly irregular rhythm. Strokes are heavy and brush-like with tapered terminals, creating subtle modulation and a softened, rounded presence. Letterforms show gentle wobble and asymmetric details—occasional flared ends, uneven curves, and varied bowl shapes—while maintaining consistent baseline alignment and overall clarity. Counters are moderately open, and many joins feel painted rather than constructed, giving the set a natural, human texture.
Best suited for display uses where personality matters: children’s titles, playful posters, packaging, café or boutique branding, invitations, and short pull quotes. It can work for brief UI accents or labels, but its textured irregularity makes it more effective in larger sizes than in dense body text.
The overall tone is warm and informal, with a whimsical, storybook character that feels personal and approachable. Its energetic brush texture and quirky shapes suggest craft, creativity, and lighthearted messaging rather than strict formality.
The design appears intended to capture the immediacy of hand-painted lettering in a clean, unconnected print alphabet—prioritizing charm and expressiveness while keeping forms legible and consistent across a full alphanumeric set.
Uppercase characters lean toward tall, simplified silhouettes with occasional playful quirks (notably in curved letters), while lowercase retains a casual handwritten structure with distinctive single-storey forms and soft, bulb-like terminals. Numerals follow the same painted logic, with rounded turns and slightly uneven widths that reinforce the hand-rendered feel.