Slab Square Hiru 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logos, packaging, signage, industrial, athletic, western, poster, retro, impact, nostalgia, ruggedness, branding, blocky, squared, sturdy, compact, punchy.
A heavy, block-constructed slab serif with squared contours and flat, rectangular terminals. The strokes are consistently thick with minimal modulation, producing dense, dark color and strong figure/ground presence. Counters are generally compact and squarish (notably in C, D, O, and 0), and the joins and corners read crisp and mechanical rather than calligraphic. The lowercase keeps a sturdy, simplified structure with short extenders and boxy bowls, while numerals follow the same squared, cut-out logic for a uniform, sign-like rhythm.
Best suited to headlines, posters, labels, and branding where maximum impact and a rugged, structured voice are desirable. It also works well for sports-themed graphics, vintage-inspired packaging, and bold signage, especially when set with generous spacing and ample line height to offset the tight counters.
The overall tone is bold and utilitarian, evoking vintage signage, varsity/athletic lettering, and workwear branding. Its squared slabs and compact counters project toughness and confidence, with a slightly nostalgic, print-poster feel rather than a refined editorial voice.
The font appears designed to deliver high-impact display typography with a squared slab-serif build that reads quickly and feels durable. Its uniform, mechanical construction suggests an intention to echo vintage print and signage traditions while remaining straightforward and highly legible in large sizes.
At text sizes the dense weight and tight internal spaces can make long passages feel heavy, but the strong silhouettes and clear geometry hold up well for emphatic lines and short phrases. The design’s consistent rectangular detailing across caps, lowercase, and figures creates a cohesive, stamp-like texture.