Sans Normal Urbeh 2 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: magazines, headlines, branding, packaging, posters, elegant, editorial, refined, fashion, literary, editorial tone, premium feel, dynamic emphasis, sleek elegance, modern classic, calligraphic, brisk, crisp, airy, flowing.
This typeface is a slanted, high-contrast design with hairline-thin connections and sharper, thicker main strokes that create a lively diagonal rhythm. Letterforms show a mixture of rounded bowls and tapered terminals, with an overall streamlined construction and minimal ornamentation. Curves are smooth and elliptical, while joins and stroke endings often pinch to fine points, giving counters a clean, open feel. Spacing appears moderately generous, helping the delicate strokes and angled stress read clearly in text.
This font performs best in display and editorial contexts such as magazine headings, pull quotes, fashion or lifestyle branding, and premium packaging. It can also work for short paragraphs where a refined, energetic texture is desired, especially at sizes large enough to preserve the fine hairlines.
The overall tone is polished and sophisticated, with a distinctly editorial feel. Its pronounced slant and crisp contrast add energy and a sense of speed, while the restrained detailing keeps it poised rather than decorative. The result feels contemporary-classic—well suited to conveying taste, culture, and premium presentation.
The design appears intended to deliver a modern, minimalist take on an italic, high-contrast style—pairing clean, rounded geometry with sharp tapering to achieve a sleek and upscale voice. It prioritizes visual rhythm and elegance, aiming for strong impact in titles and branded messaging.
Capitals maintain a calm, formal silhouette while the lowercase introduces more motion through angled stems and tapered terminals. Numerals match the same contrast and slanted posture, giving mixed text a consistent, stylish color. In longer samples, the italic rhythm creates a smooth, continuous flow that emphasizes elegance over blunt utility.