Sans Normal Tonan 3 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, display, fashion, editorial, luxury, dramatic, modern, editorial impact, luxury branding, visual drama, modern refinement, high-contrast, crisp, refined, sculpted, sharp.
This typeface pairs extremely high contrast between thick and hairline strokes with clean, largely unadorned terminals. Curves are broad and smooth, while joins and diagonals stay crisp, producing a sculpted, cut-paper feel in letters like A, K, N, V, and W. Round forms such as O, C, and G show a strong vertical stress and tight hairlines, and the overall proportions read as compact with a steady cap height and a moderate x-height. Numerals follow the same contrast-driven logic, with thin entry strokes and bold main stems that give figures a poised, editorial texture.
Best suited to display typography where contrast can be appreciated—magazine headlines, fashion and beauty branding, poster titles, and premium packaging. It can work for short subheads or pull quotes when given enough size and breathing room, but it is most convincing when used for prominent, high-impact text.
The overall tone is polished and high-fashion, with a dramatic sparkle that comes from the razor-thin hairlines against heavy verticals. It feels contemporary and upscale, projecting confidence and precision rather than warmth or informality.
The design appears intended to deliver a sleek, editorial voice by combining minimalist construction with extreme contrast and disciplined, upright proportions. Its restrained terminals and sculpted curves aim for a modern luxury impression that reads as sharp and intentional in large-scale typography.
At larger sizes the hairlines become a defining feature, creating bright highlights and a refined rhythm in word shapes. In dense settings, the contrast and narrow hairline connections can make spacing and line breaks feel more sensitive, so generous tracking and comfortable leading help preserve clarity.