Serif Normal Upmek 7 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, fashion, posters, branding, elegant, dramatic, refined, luxury tone, compact titling, editorial impact, classic revival, didone-like, hairline serifs, vertical stress, crisp, stately.
A condensed serif with a pronounced vertical axis and strong thick–thin contrast. The design relies on tall proportions, tight sidebearings, and sharp, finely tapered serifs that read like hairlines in the light strokes. Curves are smooth and controlled, with compact bowls and narrow apertures that create a clean, vertical rhythm. The lowercase keeps a traditional structure with clear ascenders/descenders, while figures and capitals maintain the same compressed, high-contrast silhouette for a consistent, headline-forward texture.
Best suited to display typography such as magazine headlines, fashion branding, event posters, and high-impact pull quotes where its contrast and narrow width can shine. It also works for compact titling systems and packaging where you need an upscale voice without taking much horizontal space.
The overall tone is polished and high-end, projecting a fashion and magazine sensibility with a touch of classic formality. Its crisp contrast and condensed stance add drama and authority, making text feel deliberate and curated rather than casual.
The letterforms suggest an intention to deliver a classic, high-contrast serif tailored for modern editorial and branding use, prioritizing elegance and vertical drama. The condensed proportions and crisp detailing appear designed to create strong hierarchy and a distinctive, premium presence in display settings.
At larger sizes the thin strokes and delicate serifs contribute to a luxurious, razor-sharp look, while the narrow construction packs a lot of text into limited horizontal space. The sample set shows a steady, consistent rhythm across caps, lowercase, and numerals, emphasizing verticality and a refined printed feel.