Sans Normal Atgat 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Hebrew' by Linotype, 'Morandi' by Monotype, 'Liteweit' by TypeArt Foundry, and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: ui text, body text, product copy, signage, presentations, clean, friendly, modern, neutral, approachable, clarity, versatility, approachability, modernity, readability, rounded, open apertures, soft terminals, geometric, even rhythm.
A clean sans with gently rounded geometry and smooth, even strokes. Curves are built from near-circular bowls and broad arcs, while verticals stay straight and calm, creating a steady, legible rhythm. Terminals are mostly softened rather than sharply cut, and counters remain open, especially in letters like c, e, and s. Proportions feel balanced with clear differentiation between similar forms, and the numerals follow the same rounded, straightforward construction for consistent texture in text.
Works well for UI and general-purpose text where a clean, contemporary sans is needed, including product copy, editorial layouts, and presentation materials. Its rounded construction and open counters also suit wayfinding and signage at moderate sizes where quick recognition is important.
The overall tone is modern and approachable, with a friendly softness that avoids feeling technical or austere. It reads as neutral and dependable, suitable for interfaces and everyday communication where clarity matters but a harsh edge isn’t desired.
Designed as a versatile everyday sans that prioritizes clear forms and consistent rhythm, pairing geometric roundness with practical readability. The softened terminals and open shapes suggest an intent to feel friendly and modern while remaining unobtrusive in continuous reading.
In the text sample, spacing and letterfit produce an even color, with rounded forms keeping paragraphs smooth and readable. The shapes stay consistent across capitals, lowercase, and figures, supporting a cohesive typographic voice in mixed-case settings.