Sans Normal Uhrof 7 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Huai' and 'Huai Thai' by Positype (names referenced only for comparison).
Keywords: editorial, branding, packaging, posters, signage, friendly, bookish, soft, quirky, approachable, warm readability, distinct voice, humanist texture, text friendliness, humanist, flared terminals, wedge cuts, rounded joins, lively rhythm.
A humanist sans with gently modulated strokes and subtly flared, wedge-like terminals that give many ends a slightly calligraphic cut. Curves are round and open, with a smooth, even color on the page; counters tend to be generous and the joins are softly handled rather than sharply mechanical. Proportions feel slightly narrow in some letters with noticeable character-to-character variance, producing an organic rhythm. Uppercase forms are clean and steady, while the lowercase shows more personality—single-storey shapes and curved strokes that taper into small, angled finishes.
This face suits editorial typography where a calm, readable sans with some personality is desired, especially for headings, pull quotes, and short-to-medium text blocks. It also works well for branding and packaging that benefit from a friendly, crafted tone, as well as posters and signage where the distinctive terminal cuts help create recognizable word shapes.
The overall tone is warm and approachable, with a lightly literary, old-style warmth rather than a strictly modern or engineered feel. Its subtle quirks and tapered terminals add charm without pushing into novelty, making it feel friendly and conversational.
The design appears intended to blend sans-serif clarity with a subtle, hand-influenced finish—prioritizing readability while adding warmth and individuality through flared terminals and gently varied proportions.
Round letters maintain good openness, and the angled terminal treatment repeats consistently across straight strokes, creating a cohesive texture in text. Numerals follow the same soft, slightly tapered logic, reading clearly while keeping the font’s gentle, informal character.